Creating A Good Twitter Hashtag

Now that you have a Twitter account, what's the next step? Consider creating 3-4 hashtags that will get your message beyond your followers. Base your word selections on a 3-prong strategy:

 1.  What would a typical Tweet from you look like? Good hashtag words are ones that are intuitive/pithy/cute or uniquely differentiates your initiative in the cluttered Twitter landscape. Thinking about your words strategically will also enable you to put more than one hashtag in a post* without it looking like spam. Brainstorm some sample tweets and words will begin to surface which will be authentic to your followers. [*more mileage per post]

2.  What is already popular on Twitter for your [product type]? > Again, a good close match may naturally rise from this exercise and prove intuitive to tweeters. It would also be useful for your tweets to include 1+ other related existing hashtags as this would give your tweet extra legs -- Nike uses: #fitness, #shoes, and #backpacker but did not create these hashtags. You may find Twemes.com helpful as you do this research.

3.  What would be a good 'theme/phrase' hashtag (like #nowplaying, #justdoit, #asseenontv, etc) that cold be pushed to appear in Twitter trending?

And, of course, #[yourproductbrand]. Don't be shy about creating exclusivity or immediacy with your hashtag(s). Your goal is to create value/need/relevance for your followers - reasons to follow. And, if a tweet was particularly effective, repeat it every now and then as followers build.

"People won't care how much you know until they know how much you care." -Unknown
--> Do you find these tips helpful?

Comments

[Heath tyler]

ok, makes sense, I'm going to do this homework (and recommend to a couple colleagues)