10 Smart Ways To Market Your [Limousine Service]

PunchList Series, 2 of 3 : for any local, seasonal or occasion-based business: florist, gift shop, church, signs, landscaper, home repair/cleaning, car maintenace, coaches/consultants, etc.]

Marketing your business means broadening your company's visibility and, most often, the best opportunities to generate qualified leads comes from your satisfied customers. Here is a simple marketing plan that gives you a strong supportive loop of offline, online, and mobile efforts. Keeping this punchlist going will only take 10-15 minutes with your morning coffee, easy!

1. Foremost, obtain a good photo representative of your company (not representative of your industry) that sets you uniquely apart from your competitors. Buy or hire, if needed; the money is certainly warranted.Tip: ALWAYS include a figure or face in your photo. Wherever possible obtain a color high resolution (300dpi) photo but Web quality (color, 72dpi) will suffice.

2. Decide what mix of channels you want in your marketing loop > work with this basic model and modify for your needs and available time. You are setting up the basis to perpetually gather comments/photos/content from your satisied customers/clients.

3. Be part of a local map search > Open a Google email account for your company, then go here and enter your company/city/state at the top (see if you appear). If so, click 'more info' link to make sure details are up to date. If not, log-in and follow steps to get listed.

4. Open a Flickr account for your business* (name account for your business) then, see Step #8. Admittedly, for some it may be more appropriate to have a Youtube account for video, instead of photos. Either or both.

5. Open a Facebook "profile" (not "group") for your business* (name profile for your business). Your profile will need the photo you now have.

6. Open a Twitter account for your business* (name account for your business). Twitter is "micro-blogging" as posts are 140 characters max. Twitter will need that new photo, too.

7. Bring what you're doing offline to online. Are you planning any special pricing or discount? These make great online coupons for your site, Facebook, and Twitter. Just anticipate that these could "go viral" (be shared among family/friends) and be sure to state some sort of limit to protect yourself.

8. Now that you have a Flickr, Facebook and Twitter accounts, you can rotate these links in all communications with your clients, so they can upload evidence of how pleased they are with your service/product/finshed work. In turn, you can use these (free) photos in your Facebook/Twitter posts or email updates.

9. When you have your morning coffee tomorrow, see what photo from Flickr you can share out to your Facebook or Twitter followers. What Twitter comment can you share out on Facebook? Etc. Do this quick check and quick blast/posting daily. It will start coming to you faster and easier every time.

10. After a week, you're ready to take on Series 2 : the little bits of ensuring search engines like your Web site.

And, finally:

Be sure to record strategies here you want to follow in your copy of Our Web Site Owner's Manual.

More Punchlist Series: 1 of 3 | 3 of 3

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